Everything you need for healthier, stronger hair.

No strand left behind . . .

  • Perfect Ponytails

    Create the ultimate slick ponytail or bun with ease. The bristles work to catch even the tiniest flyaways, giving you that smooth, snatched look every time.
  • Shine Boost

    Boar bristles naturally distribute your hair’s oils from root to tip, adding instant shine and softness without the need for extra products.
  • Handbag Essential

    Compact and lightweight, the Smoothing Brush is your on-the-go styling hero. Keep it in your handbag for quick touch-ups throughout the day or before a night out.
  • Gentle yet effective

    Designed to glide through the hair without tugging or breakage, it smooths while being kind to your scalp and extensions.
  • Dual Bristles

    The Smoothing Brush combines natural boar bristles with flexible nylon pins to gently grip the hair, smoothing every strand for a sleek, polished finish.
  • Versatile styling tool

    From taming frizz to polishing straight styles, this brush is perfect for everyday grooming as well as sleek, red-carpet-ready looks.

Our Newest Obsessions

  • The Treatment Brush

    Your go to tool for applying hair masks and leave-in treatments on to wet or damp hair.

  • The Wave Comb

    Designed to spread your curls into waves with its short teeth, giving a thicker, fuller look.

Don’t just listen to us . . .

  • ★★★★★
    The most amazing brush!!! I have bought and tried so many brushes over the past 13 years for my curly kids to avoid daily tears and frustration in the morning. I only sigh I had found the Belle brush sooner!!! I'm telling everyone about it 💕
    Rachel T - 12/09/25
  • ★★★★★
    Magic. The best brush I have ever purchased. Combs through any tangles & hair is left smooth
    Yvonne M - 09/06/25
  • ★★★★★
    Amazing. I am blown away with this product. I l started a new medication 6 months ago and noticed my hair was thinning at a really fast rate. I got this brush as I heard it would be really gentle on the scalp and good for over all hair health. I have it about a month and will never go back to another brush. My hair is thicker and healthier and the only thing that’s changed is the hairbrush. Thanks so much.
    Nell S - 09/08/25
  • ★★★★★
    Best brush ever. This brush is amazing! Gave me goosebumps when I first used it cause it felt so nice on my scalp 🤣 I’m obsessed.
    Megan R - 27/07/25
  • ★★★★★
    Incredible. 10/10 it’s the one thing I buy over and over again and always get perfect and consistent results! Only brush that doesn’t drag or pull my hair.
    Hilary O - 25/07/25
  • ★★★★★
    It’s changed my life! I genuinely mean it, this brush has changed my life. I have two little girls who start to scream and cry before a brush even touches their head, I was honestly at my wits end. I seen this brush a while ago and decided to give it a try. Honestly from the day it arrived not a single cry, whinge or moan from my girls when doing their hair, it’s the best!!
    Alex M - 12/03/25
  • ★★★★★
    LOVE. I have super fine long straight hair that tangled EXTREMELY easy and I’m the past would take forever to brush out each day. With the belle brush it only takes a few seconds. It’s been a game changer for me!
    Margaret E - 10/08/24

Sign up to our newsletter

Receive special offers and first look at new products.

International Shipping
Sustainable Packaging
Haircare Advice
Scalp Friendly
Guaranteed Irish